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Softcare Honored as Kenya’s Most Admired Personal Care Brand
On the evening of June 23 (East Africa Time), Softcare was awarded the title of the #1 Most Admired Personal Care Brand in Kenya by Brand Africa, in recognition of its outstanding performance in the Kenyan market.
（Softcare's products are popular in the local market）
The Softcare Delegation attended the awards gala held in Nairobi, Kenya’s capital, and received the award presented by the organizing committee.
（A representative of Softcare received the award）
Brand Africa was founded in 2010, and has released the annual “Brand Africa 100 | Africa’s Best Brands” ranking since 2011. Based on extensive consumer research across more than 30 African countries—representing over 85% of the continent’s population and GDP—the survey is independently executed by professional research firm GeoPoll and Africa’s leading brand consultancy Kantar. After 15 years of development, the resulting ranking has become a recognized benchmark of brand influence across African markets.
Softcare made its debut this May on the list of the Top 100 Most Admired Brands in Africa, joining other renowned African homegrown brands such as MTN, the continent’s largest mobile network operator, and Azam group, a diversified conglomerate based in Tanzania.
Softcare was also one of only eight personal care brands to make the list. Other selected brands included internationally renowned names such as Nivea, Colgate, and L'Oréal.
（Source: Brand Africa official website）
In Kenya, Softcare stood out among fierce competitions by leveraging its leading product quality and strong brand recognition, earning the title of the #1 Most Admired Personal Care Brand in Kenya.
The Softcare brand and its products have long been widely recognized and appreciated across various sectors in the local community.
From 2022 to 2024, Softcare was ranked among the Top 15 Most Loved Brands by Women in Kenya for three consecutive years, an honor jointly awarded by Kenya BSD Group and Ipsos.
（Source: top100brands.africa official website）
In 2023, a report by Frost & Sullivan confirmed that Softcare’s baby diapers and sanitary pads held the leading market share in Kenya, ranking first in both categories in terms of sales volume.
In 2024, Softcare was honored with the “Consumer Choice Awards Kenya 2024—Most Preferred Diapers” and “Consumer Choice Awards Kenya 2024—Most Preferred Sanitary Pads” title.
In March 2025, Softcare’s sanitary pads and baby diapers once again won the Kenya Consumer Choice Award.
Recognition from both consumers and authoritative institutions has inspired the Company to continuously innovate and deepen its efforts, providing high-quality and trustworthy personal care products to consumers across emerging markets.
Looking ahead, Softcare will continue to uphold its consumer-oriented philosophy, delivering greater care and better products and services in return for the trust of its consumers—bringing love and protection to millions of families across communities.