Softcare Leads Road Safety Initiative as a Responsible Local Manufacturer

Recently, the road safety education campaign in Nkawkaw, Eastern Ghana, initiated by the Ghana team of Softcare, has received widespread praise from influential media outlets across the country.

The campaign was covered by Ghana's well-known online news platforms, such as GhanaWeb and Citi Newsroom, as well as the local TV stations including Adom TV, UTV Ghana, and Onua TV. The media all recognized Softcare Ghana for its contributions to local road safety and the well-being of the community.

（Softcare Ghana's event garnered praises from national media）

The campaign was jointly organized by Softcare Ghana, together with the National Road Safety Authority (NRSA) and the Ghana Road Sense Network. Launched at the second half of August, the week-long initiative took place along the Accra–Kumasi highway, which connects the two biggest cities of Ghana. In July of this year, a serious traffic accident occurred on this highway, tragically claiming the lives of 17 young people，and prompting calls across Ghana to raise public awareness of road safety.

（the Director of the National Road Safety Authority delivered a speech）

Softcare not only provided financial support for the campaign but also made printed placards along the highway and supplied devices such as safety reflectors, helping ensure safer travel for drivers in Ghana. Besides, the Softcare team distributed custom T-shirts on-site, symbolizing the brand's commitment to public safety and its philosophy of care extending from family to the wider community.

The employee representative of Softcare stated that the campaign was more than just raising awareness, but about affirming the Company's commitment to all the people it served. The Company understood the vital role transportation and road safety play in supporting families and community welfare — values that are at the core of the Softcare brand.

(the representative of the Softcare Ghana delivered a speech）

Softcare's recently hosted event in Ghana received widespread acclaim from major national media. GhanaWeb, a leading online news platform in the country, highlighted that Softcare reaffirmed its role not only as a hygiene brand but as a proactive force for community well-being, protecting lives and spreading love through impactful social action.

（Softcare Ghana received positive coverage from GhanaWeb）

Ghana's leading multi-platform news outlet, Citi Newsroom, reported that partnering in the campaign, Softcare, a leading corporate supporter, highlighted its commitment to support the road safety campaign to save lives.

Ghana's well-known news portal, Peace FM Online, noted that Softcare, a trusted brand committed to family well-being and community development, had once again demonstrated its dedication to social responsibility by partnering with the Coalition of Road Sense Network and the Ghana Road Safety Authority.

（Softcare Ghana received positive coverage from Peace FM Online）

In addition, local TV stations such as Adom TV, Onua TV, and UTV Ghana also broadcasted the event live, consistently praising Softcare Ghana for its financial and operational support in organizing the road safety education initiative.

Guided by the "MORE CARE, MORE LOVE" philosophy, Softcare continues to provide high-quality products that meet the needs of consumers in emerging markets. The lifestyle values and brand influence we advocate have deeply resonated with our customers.

Beyond delivering a safe and comfortable user experience, we translate "love and care" into long-term corporate social responsibility efforts, promoting the well-being of communities and making quality lives accessible to all.